Editorial Creative Direction

Digital marketing For Beautycounter

I worked as the Art Director for Beautycounter’s organic social channels - Instagram, Facebook, Pinterest and Twitter. Leading the creative strategy to blend commerce and content as a unique revenue driver. Under my leadership, the channels increased engagement and grossed multi-millions annually.

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I created a unique point of view by varying content that led up to brand pillars and created a clear identity. As well as, implemented processes, a style guide; all while staying up to date on competitor trends in a quickly involving landscape.

I worked closely with a strategist to inform creative decisions and calendarize monthly story telling. This has resulted in a healthier than average growth to our followers (highest amongst our direct competitors) and increased brand awareness. 

Visual Art DirectioN

Photographer: Teri Lynn Fisher Stylists: Laurie Raab + Amy Lipnis