Branding

Nebo opened in June of 2005 in chef/owners Carla and Christine Pallotta’s childhood neighborhood of Boston’s North End. The sisters were inspired by their mother and grandmother’s classic Italian recipes; everything about their restaurant has strong ties to family.

Early in 2013, the Pallotta sisters decided to make the move from Boston’s Italian hub in the North End to the Waterfront. In order to do so, almost everything about the restaurant’s previous identify needed to change.

Their new restaurant on Atlantic Ave features industrial decor with original structural beams, brick vaulted ceilings, Venetian plaster walls and marble counter tops, as well as an outdoor patio. Their personal family photos are the centerpiece of their new brand identity capturing the true essence of dining in an Italian home.

my involvement with the project included : re-branding, logo design, menus, coasters, matchbook, business cards, postcards, stickers and website